As a business owner, it's so easy to get caught up in the hoopla of being the BEST business owner. With social media around, it's very easy to get caught up comparing yourself to how other entrepreneurs look from the outside. 

Showing up authentically is one of the best and easiest ways to grow your business.
When you stay true to yourself, you make choices based on what your gut and heart tell
you is right, instead of what your brain says is practical. This means you won't do things
you don't want to, and you're more likely to only pursue what really motivates and excites you.

Running a business like this creates more passion, energy, and drive. When you're doing what you love, you're excited to go to work...and that enthusiasm is contagious. It will make you and your business much more appealing to potential clients. 

Ways to become more authentic in your business are: 

1. Stop trying to separate business and pleasure, it's better for your clients to have an understanding of who you are. 
2. Give up perfection. If you're a perfectionist, you're putting undue stress on yourself and setting expectations that no one but you has. Be ready you to let it go.
3. To be more authentic in business, tell your story. People want you to be real. They want to know that you've stumbled along your path, and see that, in the end, you thrived. They want to see themselves in you. That means being incredibly vulnerable. You can do this, remember all you have to do, is show up as you, for you.